Concrete contractor website essentials: the seven things it has to do
What a concrete company site must do to turn visitors into quote requests: speed, tap-to-call, service pages, published prices and before and after galleries.
- 1. Load in under three seconds on a phone
- 2. Tap-to-call in the thumb zone
- 3. A page per service, written in specifications
- 4. Real prices, in ranges, with the drivers
- 5. A gallery organized by job type, not a dump
- 6. Proof that you are licensed, insured and real
- 7. A quote request that asks the right four questions
- What you do not need
- Frequently asked
25.7% of concrete contractors list no website on their Google profile. Of the ones that have a site, most of it was built once, six years ago, by a cousin or by a template company, and it says "Quality Concrete Since 1998" over a stock photo of a slab that is not theirs.
The numbers in our dataset are blunt about this. Concrete contractors with a website have a median of 10 reviews. Those without have 2. The site did not cause the reviews, but the two travel together, and the site is where a homeowner comparing three bids decides who is real.
Here is what it has to do. Seven things, in order of how much they cost you when they are missing.
1. Load in under three seconds on a phone
Four out of five people who look you up are on a phone, usually standing in their driveway. A homepage carrying nine full-size job photos straight off an iPhone is 14 megabytes and takes eight seconds on a normal connection. Half of them are gone before it paints.
Resize every image to 1600 pixels wide, save as WebP, and lazy-load anything below the fold. Test it on your own phone on cellular data, not on the shop wifi. If it feels slow to you, it is fatal to a stranger.
2. Tap-to-call in the thumb zone
The phone number goes in the header as a real tel link, and it goes in a sticky bar at the bottom of the screen on mobile, where a thumb already rests. Not an image of a number. Not a contact form as the only path.
Concrete buyers call. They have a square footage in their head and a question about the old slab, and they want a person. A contact form is the secondary path, not the primary one.
3. A page per service, written in specifications
This is the part that separates a site that ranks and converts from a brochure. One page each:
- Concrete driveways and replacement
- Patios
- Stamped and decorative concrete
- Exposed aggregate
- Garage and shop slabs
- Steps, landings and stoops
- Sidewalks, approaches and aprons
- Concrete removal and haul-off
- Foundations, footings and stem walls, if you pour them
- Commercial flatwork, if you want it
Each page: 400 to 700 words, what the job includes, the specification you build to (four inch thickness, 4000 PSI mix, fiber mesh or number four rebar at 18 inches, control joints cut within 24 hours at ten foot spacing), how long it takes, when they can walk and drive on it, and a price range. Then six to ten photos of that exact service and two reviews that mention it.
Vague pages lose to specific pages both in Google and in the AI answer engines that now summarize contractors. The AI search guide explains why the specification language matters so much there.
4. Real prices, in ranges, with the drivers
The most common objection to putting prices on a concrete site is that competitors will undercut you. They already know your prices; homeowners are the only ones who do not.
Publish per square foot ranges with the six things that move them: thickness and reinforcement, subgrade and base work, demolition and haul-off of the old slab, access for the truck, finish type, and color or stamping. Something like: broom finish flatwork $8 to $14 per square foot, exposed aggregate $12 to $18, stamped $15 to $25, with tear-out adding $2 to $6.
A page like that does three things. It kills the tire-kicker calls that eat your estimating time. It makes your $12 look reasonable next to a national-average article quoting $6. And it is quoted constantly by AI assistants answering cost questions, which is free visibility. The pricing guide goes deeper on how to frame it.
5. A gallery organized by job type, not a dump
A single page with 200 unlabeled photos is worse than 40 organized ones. Split the gallery by service and caption every photo with the finish, the size and the town: "620 square foot stamped patio, ashlar slate, charcoal with autumn brown release, Brookfield."
Include before and after pairs shot from the same spot. In concrete these are the highest-converting images that exist, because the transformation is the product. Include a couple of process shots too, base and rebar, because the homeowner who has been burned before is looking for evidence you do not pour on dirt.
6. Proof that you are licensed, insured and real
You compete with crews who are none of those things and bid 40% under you. The website is where you make that visible instead of arguing about it on the phone.
Put on the site: license number and state, bond and general liability with the coverage amount, workers compensation status, years in business, service area by county and town, a photo of the actual crew, and the Google review count and rating pulled live or updated monthly. Across the trade 72.2% sit at 4.5 stars or above, so the rating alone is not a differentiator; the count and the license number are.
7. A quote request that asks the right four questions
Long forms lose people. Four fields plus one optional upload is the sweet spot:
- Name and phone
- What are you looking at (driveway, patio, stamped, other)
- Approximate size, with a hint: "a two car driveway is usually 600 to 800 square feet"
- When are you hoping to pour
- Optional: upload a photo of the area
The photo upload matters more than anything else on the form. A picture of the existing slab tells you demolition scope, access and drainage in three seconds, and it lets you give a real range by text instead of driving out to be one of five bids.
Every submission should trigger an instant auto-text, not just an email. "Got it. Looking at your photo now, I will text a range within the hour." That single automation raises booked appointments more than a redesign will. See the speed to lead guide.
What you do not need
Skip the animated hero video, the chat bot that says "How can I help you today," the blog nobody reads, the stock photo of a handshake, and the awards badge nobody has heard of. A five to twelve page site that loads fast, states prices, shows work and rings your phone will beat a $12,000 custom build with none of that.
Frequently asked
How much should a concrete contractor website cost? $1,500 to $6,000 for a well-built ten-page site, or $150 to $400 a month for build plus hosting plus updates. Above $10,000 you are paying for design taste, not for calls.
Do I need a page for every town? Only for the four or five towns you genuinely want more work in, and only if each page has real content: jobs you did there, photos, a permit note, a review from that town. Twenty thin town pages with the name swapped is a penalty risk and reads badly to a human.
Should the site be on WordPress? It does not matter to Google or to your customers. What matters is speed, that you can update photos yourself, and that you own the domain and the account. Never let anyone build you a site on a domain registered to their own account.
Website design is one of the services in the free 14-day trial, with a first draft in about a week. Check the benchmark report to see how many of your competitors have no site at all. Text or call (385) 832-6175.