Social media management for a concrete company
Social is not a lead channel for concrete and nobody should sell it to you as one. It is the check a homeowner runs before handing you a $12,000 job. They find you on the map, they open Facebook, and if the last post is from 2022 they start wondering whether you are still in business.
The feed is also your second gallery. Concrete photographs beautifully in the right light and terribly in the wrong light. Shoot early morning or late afternoon, wet a stamped surface before the reveal shot, and always take the after photo from the same spot as the before.
A realistic cadence is three posts a week: a finished job with the town named, a short clip of a pour or a saw cut, and one plain answer to something homeowners ask, like why control joints exist or how long before they can park on it. The same photo feeds Facebook, Instagram and a Google post, so nothing gets shot twice.
After two weeks the business looks alive, which is the actual deliverable here.