Where your competition is in Indiana
The largest concentrations of concrete contractors in our Indiana data are in Indianapolis, Evansville, Lafayette, Fort Wayne, Bloomington, South Bend, Terre Haute and New Albany. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Indianapolis.
The map pack in Indiana
The map pack is a three-slot race, and in Indiana it is won by review count and recency far more than by rating: 64.3% of Indiana concrete contractors are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 23 reviews and the 90th is 73. Those are the numbers to plan around, not the median.
The website gap in Indiana
25.5% of Indiana concrete contractors list no website on their Google profile, about as many than the national 25.7%. Nationally, concrete contractors with a website have a median of 10 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Indiana compares
Of the 50 states in our data, Indiana ranks 17th for the number of concrete contractors, 25th for median review count, and 33rd for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 1,705 | 6 | 25.5% |
| Illinois | 2,127 | 8 | 24.7% |
| Iowa | 1,225 | 5 | 25.5% |
| Kansas | 969 | 5 | 26.9% |
| Michigan | 2,021 | 8 | 25.4% |
| Minnesota | 1,581 | 7 | 16.6% |
| Missouri | 1,585 | 6 | 29.5% |
| Nebraska | 515 | 4 | 30.3% |
| North Dakota | 555 | 4 | 29.2% |
What to do first in Indiana
- Put up a real website if you are in the 25.5% without one. Service pages, city pages for Indianapolis, Evansville, Lafayette, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the Indiana 75th percentile (23) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.