Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 80,873 public Google Business Profile listings of concrete contractors across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Yard sign or a two-mile Meta ad: two ways to sell the neighbors of the driveway you just poured
- Google now answers the concrete cost question before anyone reaches your site
- Hiring a marketing agency for a concrete company, or doing it yourself
- Seasonality and the slow-season marketing plan for concrete contractors
- The last six weeks of pour season are your best six weeks
- Pricing and quoting concrete work: per square foot, good better best, deposits
- Missed calls and speed to lead for concrete contractors
- Concrete contractor website essentials: the seven things it has to do
Contact
Corrections, questions about the data, or press: text or call (385) 832-6924.