Facebook and Instagram ads for a concrete company
Nobody scrolls Facebook looking for a concrete contractor. What they do is see a stamped patio in a yard that looks like theirs, in a town they recognize, and remember they have hated their cracked driveway for three years. That is the whole job here: put finished work in front of homeowners inside your drive radius and catch the ones already halfway to a decision.
Cost per lead runs $12 to $50, which reads beautifully next to search until you meet the leads. They are earlier, softer, and a third of them have no budget. Owners see the cheap number, call once, hit voicemail and write the channel off by day ten.
Creative decides everything. A 20 second vertical clip of a pour going from string line to broom finish, shot on a phone with your voice over it, beats any designed graphic. Before and after on a spalled driveway is the second best thing you can run.
After two weeks, working means a stable cost per lead, three second video holds above 25%, and site visits on the calendar. Signed jobs usually show up in month two or three, not month one.